Deflect: Cadillac's Sales Issue

Models such as the CTS-V are supposed to help Cadillac regain its top-tier luxury status while taking on the likes of BMW. However, recent sales numbers apparently say otherwise.

So let's cut right to the chase on this one. This original post is from Jalopnik. Link is below. Cadillac's CEO believes that no one is buying their sedans because, well, "millennials" of course. 

Oh. Well OK.

But also, infrastructure. U.S. road conditions are just too bad these days. That I believe, and truly agree with.

I'll let you read the whole thing on your own. Interesting argument, but there's some flaws:

1. Cadillac has a mixed image it's trying to reverse with cars like the CTS-V. That takes time, and they simply aren't there yet... Closer than ever, they make very nice cars. But still no cigar.

2. Many teens/millennials can't afford a Cadillac.

3. Infrastructure isn't stopping EVERYONE from buying other "sporty cars". Personally, it IS stopping me. I wouldn't want to drop a boat load on a new sports/luxury car just to need to put it in the shop for $2,000+ worth of repairs after I hit Michigan road crater... This coming from a millennial and avid car guy haha. I'll take a truck/SUV at this point. But for those who DON'T care about this, I think the issue of "brand image/perceived quality" applies again.

Your thoughts? Link: https://jalopnik.com/cadillac-ceo-no-one-will-buy-our-sedans-because-teens-1823707548

Update: Cadillac has recently unveiled a twin-turbo CT6 V-Sport V8 model for production with 550 HP and 627 lb.ft. of torque!