Nexteer is Winning and Innovating!

Nexteer Automotive is headquartered in Auburn Hills, Michigan.

I like to highlight local and global businesses on my blog, so its time to highlight an automotive business that has its global technical center in my hometown of Saginaw, Michigan. Nexteer Automotive has been recognized by the Society of Automotive Analysts with their Mobility Innovation Award. This was given to Nexteer for their Steer-by-Wire (SbW) Stowable Steering Column. This technology, according to Nexteer, will transform the future of mobility by improving safety and the ‘behind the wheel experience’. Additionally, SbW will help address OEM challenges in the areas of autonomy, electrification, and software. SbW replaces the mechanical connection between the steering wheel and roadwheels with electronics and actuators allowing for improved functionality of features such as Automatic Emergency Braking (AEB).

In addition, Nexteer Automotive is being recognized as a CES 2023 Innovation Awards Honoree in the “Vehicle Tech & Advanced Mobility” category for their Road Surface Detection & Early Intuitive Warning Software with Tactile Mobility. In a nutshell, this technology can improve life-saving steering movements by enhancing the car’s awareness of the environment around it and alerting the driver through steering feel.

Very interesting features – good going Nexteer! I feel that ADAS and electrification technology are both advancing rapidly before our eyes. Nexteer is proving that they are striving to become a leader in this space, and it's even cooler that they operate right in my hometown.

Nexteer in Saginaw, Michigan

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