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| The Rio represents what Kia initially stood for - affordable transportation. Nowadays, Kia is trending more upmarket. |
It has been officially announced by Kia that the subcompact Rio sedan and hatchback line will not return for the 2024 model year. The also-small, but slightly larger Kia Forte will soldier on as the brand’s lone compact sedan offering (it may be called the Kia K4). The Kia Soul also appears to be safe as the brand’s other entry-level offering.
I figured this news was coming soon, as the Rio’s sibling vehicle, the Hyundai Accent, was discontinued last year. I also remember hearing talks while I worked at Hyundai/Kia about dropping the subcompact sedans to focus on electrifying the lineups and on SUVs. The compact sedan segment in particular has shrunk significantly in the last several years.
While not necessarily the saddest loss in the automotive world, this is noteworthy, as “inexpensive cars” are essentially what put Kia on the map back in the 90s. Now granted, those were not particularly good cars in those days vs. today… The current Rio is a solid, affordable entry level car. However, it really highlights a change in consumer tastes and that Kia feels it’s ok to now walk away from their “old bread and butter” to embrace what’s coming. Unfortunately for consumers, what’s coming is more expensive cars…
Like I mentioned previously, if you’ve been paying attention, the compact sedan segment has virtually disappeared in recent years in favor of SUVs. Some have taken the Hyundai route and converted their least expensive offerings into crossovers/SUVs (Venue). There are fewer and fewer new cars that can be had for around $20,000. Couple that with a tough used car market and high interest rates, and buying a car could be a tough task right now…
My advice is to always do your research. Know which dealers are doing markups and what your needs in are. Also, don’t be afraid to negotiate! Especially on cars that might be ending production or slow-sellers, like the Rio.
Farewell Rio - hopefully we won’t have to say goodbye to all affordable cars too soon.
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| Here's probably one of the last new Kia Rios you'll see on a car lot! |
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